2016
Working Paper
The Role of Internet in Corporate Reputation Management
Authors:
Muhammad Nauman Shahid
Venue / Institution:
SSRN Electronic Journal, SSRN 3521787
Plain English Executive Summary
How does the internet change the way companies build and protect their reputations? This research examines how companies communicate with customers online, respond to feedback, and manage public perceptions in a rapidly changing digital environment. It highlights the growing importance of online communication in shaping corporate reputation.
Abstract
This study examines the role of internet-mediated communication in corporate reputation management, focusing on organizational communication, customer engagement, and online response practices. Using empirical evidence from Pakistan's mobile telecommunications sector, the research investigates how firms employ digital communication channels to influence stakeholder perceptions and manage reputational outcomes in an increasingly interactive media environment.
Keywords & Empirical Focus:
#Corporate Strategy
#Reputation Management
Citation Formats
1-Click CopyMuhammad Nauman Shahid (2016). The Role of Internet in Corporate Reputation Management. SSRN Electronic Journal, SSRN 3521787. https://doi.org/10.2139/ssrn.3521787