Pick The Odd-Ones Out! Conferring Legitimacy Of Initial Coin Offerings By Distinction
Muhammad Nauman Shahid & Jungpil Hahn
Abstract
This study challenges the conventional optimal-distinctiveness assumption that deviation from category prototypes necessarily undermines organizational legitimacy. Using data from 306 ICOs across 29 market categories, the study applies topic modeling to identify the content of entrepreneurial narratives and quantify their deviation from category prototypes. The findings indicate that greater narrative distinctiveness can enhance resource acquisition among novelty-seeking audiences, supporting the argument that distinctiveness may constitute a source of normative legitimacy rather than merely a liability to cognitive legitimacy. The study further examines the role of online media in shaping this relationship.
Citation Formats
1-Click CopyMuhammad Nauman Shahid & Jungpil Hahn (2021). Pick The Odd-Ones Out! Conferring Legitimacy Of Initial Coin Offerings By Distinction. Proceedings of the 42nd International Conference on Information Systems (ICIS 2021). https://doi.org/10. AIS/ICIS.2021.1448