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Muhammad Nauman Shahid To Which Height Shall I Not Rise
2020 Conference Proceeding 2 Google Scholar Citations

Understanding the Influence of Cultural Dimensions on the Interpretative Ability of People to Infer Personality from the Avatars: Evidence from Cultural Dimensions of Greece, Pakistan, Russia, and Singapore

Authors:

Muhammad Nauman Shahid & Maria Kralli

Venue / Institution: Proceedings of the 53rd Hawaii International Conference on System Sciences (HICSS-53)
DOI: 10.24251/hicss.2020.295
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Plain English Executive Summary
Can culture change how we read personality from an avatar? This pilot study examines how people from different cultural backgrounds interpret personality from customised 3D avatars. Comparing Greece, Pakistan, Russia, and Singapore, it finds that cultural dimensions are associated with how visual cues are used to infer personality, suggesting that the same avatar may not communicate personality in the same way across cultures.

Abstract

This study examines how national cultural dimensions influence the interpretation of Big Five personality traits from customised three-dimensional avatars. Drawing on Hofstede's six cultural dimensions and the Brunswik Lens Model, the study investigates the relationships between personality inferences and cultural characteristics using data from participants in Greece, Pakistan, Russia, and Singapore. The experimental design involves two stages: participants create customised avatars, which are subsequently evaluated by independent participants. Pearson correlation and multivariate analyses are used to examine associations between the Big Five traits, cultural dimensions, and gender. The results identify significant relationships between specific personality traits and cultural dimensions, including associations involving neuroticism and uncertainty avoidance, neuroticism and masculinity, extraversion and masculinity, and agreeableness and uncertainty avoidance. The findings indicate that cultural context is an important consideration in understanding how personality cues are interpreted in avatar-mediated environments.

Keywords & Empirical Focus:
#Cultural Dimensions #Human-Computer Interaction #Virtual Avatars #Personality Inference #HICSS

Citation Formats

1-Click Copy 
Muhammad Nauman Shahid & Maria Kralli (2020). Understanding the Influence of Cultural Dimensions on the Interpretative Ability of People to Infer Personality from the Avatars: Evidence from Cultural Dimensions of Greece, Pakistan, Russia, and Singapore. Proceedings of the 53rd Hawaii International Conference on System Sciences (HICSS-53). https://doi.org/10.24251/hicss.2020.295
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