Posted inOrganisation Reputation Scientific Pulse
Safeguarding Reputation in 280 Characters: A Look at How Pakistani Telcos Handle Social Media
This article analyses how Pakistan’s top mobile telecom companies—Mobilink (Jazz), Telenor, and Zong—use Twitter for customer support and reputation management. Findings reveal Jazz’s frequent, apologetic responses, Telenor’s generic replies, and Zong’s lower engagement but positive connections. The study underscores the value of timely, empathetic social media interactions in enhancing customer trust and loyalty.
